Home Remodeling Digital Marketing Services
“We want every member of your team to provide abundantly for their family” – Contractor Marketing US
Digital marketing & advertising for your home remodeling business are two of the most important aspects of modern business. In today’s world, it is essential for businesses to capitalize on these services in order to brand effectively, stay competitive and receive passive leads.
With home remodeling, businesses can improve their physical space while also increasing their customer base by providing a more attractive environment that appeals to potential customers. Meanwhile, digital marketing & advertising allows companies to reach new audiences through targeted campaigns that are specifically designed for various demographics and interests.
When combined together, home remodeling and digital marketing & advertising provide an effective way for businesses to maximize both the appeal of their physical spaces as well as their online appeal.
For example, with a comprehensive strategy involving both practices in tandem, it is possible for companies not only to increase foot traffic but also to build brand recognition among current customers or potential ones through targeted ads or promotions aimed at specific markets or groups within them.
In conclusion, it should be clear why so many successful organizations rely on both home remodeling and digital marketing & advertising when looking towards long-term success: because they offer unique opportunities which allow them to create appealing environments while simultaneously reaching out beyond traditional boundaries into wider audiences who may never have known about them otherwise!
Our Home Remodeling Digital Marketing Services
5-15 Minute Introduction Call
Customized Strategy & Proposal
Client Kickoff & Month 1 of Work Begins
Emails of Analytics, Deliverables, and Work Completed
Bi-Weekly, Monthly Meetings
Why Choose Contractor Marketing US
1. Our Portfolio/Case Studies
We take pride in our transparency in our results. Our case studies give detailed analysis of how we receive amazing results for our clients, and show that we can do the same for you in this skeptical marketplace.
2. We Show You What We Do and Walk You Through the Entire Process
Have you ever worked with a marketing company and wonder, “what do they even do for me?” or “how do I even know if what they’re doing even moves the needle?”.
With our meetings, breakdown of our month to month plan, emailed analytics, and open accessibility to our teams, you’ll never be in the dark.
3. Because We're Awesome!
Along with our stellar results, we like to think our team are just good, high moral, hard working people. We don’t need to be friends, but we aim for the best relationships possible with our clients.
4. We Expand your Kingdom
We’re a team dedicated to creating passive lead sources so your company can expand to how big you want your company to be. We want your company to be able to choose the jobs that are most lucrative and that you want to conduct.
5. We Make Your Company the go to Company.
When you have quality work, many positive reviews, coming up first in Google for “[Your Industry] near me, the snowball of your business turns into an avalanches.
Contractor Marketing US Core Values
Rather you are a prospect or a 10 year client, we pride ourselves on our transparency and communication.
2. Don't Sugar Coat It
Rather we’re communicating with you or internally, we don’t sugar coat anything.
3. Grow or Die
Rather it’s your business or our business, we live by this tenant.
4. Have Humility
As much as we want things to run perfect at all times, we know that perfection most of the time never happens. We have humility with our prospects, clients, and internally.
Contractor Marketing US is always trying to give back anyway to local groups, charities, clients, or family.
Frequently Asked Questions
Digital Marketing’s primary goal for home remodelers is to reach potential customers through various forms of online media such as websites, social media platforms and search engines. It also helps businesses build relationships with their existing customers by providing relevant content that will keep them engaged with the brand or product over time.
This depends on which mediums you are looking to advertise on. Measuring success in your home remodeling campaign depends on what type of objectives you have set for yourself before launching it – whether it’s increasing website traffic or generating more leads from your target audience. You should track metrics such as phone calls, form submissions, emails, click-through rate (CTR), impressions, cost per acquisition (CPA) and conversion rates on each platform used for running ads/promotions so that you can understand which ones are performing well versus those that need improvement or optimization efforts put into them in order for better results moving forward.
According to Google, there are 70,000 Google searched done every SECOND.
Yup that’s right. Not daily, not hourly, not by the minute, but every SECOND.
Tick, there’s another 70,000 people searching on Google.
That equates to 4.2 million people searching for something on Google every minute.
Search engines can bring 1000’s of people to your website 24 hours a day, 7 days a week, 365 days a year.
No matter what you’re doing, Google can be bringing you in money in your sleep.
The question is, can we get these people to your website and create loyal customers?
The answer is YES!
When creating a successful campaign there are several strategies one must consider including setting clear goals & objectives; understanding who their target audience is; researching competitor activities & trends within the industry; utilizing data available from analytics tools like Google Analytics; crafting creative copywriting & visuals specifically tailored towards this demographic group based off research conducted beforehand etc… All these steps play an important role in ensuring effective communication between brands/products being advertised and its intended recipients resulting increased ROI overall!
This is a great question. It really depends on your goals. Let’s give a breakdown of the
Social Media is best used to increase brand awareness and for users at the top of the funnel (people who have less buying intent but may want home remodeling services in the future). The benefits of social media is it usually costs less to advertise as opposed to Google, but since you can only target people by region and demographics, it’s not always your best choice.
Google Pay Per Click and local service ads for home remodelers is a very effective form of advertising because since you target keywords, people who click on your ads usually have higher buying intent (bottom of the funnel). The only real downside of advertising on Google is the advertising cost is usually a pretty penny, especially compared to social media advertisements.
Google Search Engine Optimization – Search engine optimization (SEO) is when you rank in the local map pack or the “organic” free section of Google. We feel this form of advertisement is the most effective simply because there is no advertisement budget, so the returns for your business compound over the long term. A big part of SEO is writing expert, helpful, authoritative content, which goes hand in with positive branding. The only downside is it usually takes longer to rank and build the authority for your website so Google can deem your website one of quality.
Your content, messaging, and website gives you a chance to connect with your customers, explain why you conduct home renovation services and why you’re so passionate, show your work, and answer your customers most asked questions?
It depends…. depends on your region, how competitive your service area, your form of advertisement. But rest assured, we work with you to find the most effective digital marketing strategy where we bring you the biggest return on investment.
Our owner is very analytical and realized he could use those skills to help business owners when he figured out what digital marketing was. Growing up in the blue collared area of Indiana, he has many friends who work in the trades and after helping them with their trade businesses online, he realized he could help more people who just want to thrive for their families.
Search Engine Optimization (ranking in the Local Map section and free section of Google and other search engines) is one of the most effective forms of marketing Contractor Marketing US uses to own the online market share. SEO is one of the most effective forms of digital marketing since SEO has no advertisement budget, the clicks are free, SEO is the traffic source that compounds the most over time, and local result are more trusted than paid results.
People form 75% of their judgment on a website’s credibility purely on its aesthetics.
38% of consumers will stop engaging with website content that is unattractive in imagery or layout”.
The professionalism of your website design should be congruent with the professionalism of your contracting services.
High-quality content and link building are the two most important signals used by Google to rank your website for search.
Along with a boost in Search Engine Optimization for Contractor Marketing US, high-quality content is also a way of building trust and relationships with your prospects.
Contractor Marketing US - Sales Funnel
The 5 Necessities for any business includes:
Here at Contracting Marketing US, we take every step of this process seriously and do our due diligence to carry each step for your leads effectively, but to transparently show you every step and why each step is important.
Local SEO vs National SEO
Local SEO is the process of optimizing your website to appear for local search queries.
Examples: “Concrete Installations Near Me” or “Landscapers in Asheville, NC”.
Contractor Marketing US knows the benefits this provides for small businesses. With advanced software, we are able to determine average monthly search volume for services & search terms related to your business and we give customized strategy reports before any credit cards come out of your wallet.
National SEO is an organic search marketing strategy that focuses on promoting your business’s website to rank for broad highly-searched keyword terms nationwide or at a national level.
Examples: “Price of Square footage for Epoxy” or “How to Conserve Energy for your Home”.
Though National SEO is not the most relevant for most contractors, as we mentioned above content marketing is one of the most effective ways of raising your local SEO by raising your authority in the space and giving Google more positive indicators.
National SEO also gives your company a chance to rank for search terms and frequently asked questions within your space.
So if your contracting company happens to travel for commercial work, and you have an in depth article about the specific issue your prospect is dealing with and they find it on search, how much more likely are you to convert with that prospect?
National SEO is great for ranking authoritative articles of your prospects most asked questions, another source to bring in prospects, helps your overall SEO for every page on search engines, and builds trust & credibility with your prospects and search engines.
Our SEO Process!
#1 SEO Market Research
Contractor Marketing US knows the better the input we gather, the better the output we can produce. Month 1 of services .
- Your ideal customer(s)
- Your most profitable services/products
- Your competition
- Keywords you want to rank for
- Your past marketing efforts
#2 SEO Audit
2nd, we conduct a thorough SEO Audit of your current website. This SEO Audit will identify any problems that could be reducing organic search traffic to your website. We send over this audit and make a diagnosis of what can be improved.
#3 SEO Keyword Research
With software, we are able to determine which keywords your business can rank for and which ones are not worth pursuing.
We determine this by looking at factors such as:
- Where your website currently ranks
- Keyword Competiveness
- Keyword Volume
- How Much Authority Your Website Has
#4 SEO On Page Optimization
After conducting our SEO Audit, we make changes on your actual website based on our findings. These changes could be anything from adding content to target more keywords, or changes inside of your website’s code.
We boost your user experience and make changes based on any finding.
Anything & everything necessary to raise your SEO ranking.
#5 Off Page Optimization
One of the biggest elements of SEO are backlinks to your website. A backlink is a link created when one website links to your website.
Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one website to another.
In essence, backlinks to your website are a signal to search engines that others vouch for your content.
There are link building techniques that follow search engine rules & policies (White Hat SEO) & there are unethical (Black Hat SEO) techniques that can get your website blacklisted. Another important reason to have an SEO company who know what they are doing.
Gold SEO Package only.
#6 SEO On Going Optimization
You may want to rank higher for a keyword, you may want to publish new content that generates more traffic.
On going optimization is all about implementing new strategies & tactics based on the analytics and current rankings.
Some pages maybe getting more searches than initially estimated, you may want more conversions from a certain page, maybe you are not getting enough website traffic from certain areas.
We look at all the data along with your goals to figure out the best direction to build upon.
Our Web Design Options
For your web design services, we know that every contractor business is in a different spot of their business and what they want. Some contractors want a premium website that is congruent to their business being a premium business. Some contractors just want a website where they can point to for a portfolio and to take inquiries from referrals, almost a business care. Rather you want your website to be a business card or you want to attract customers from search engines and turn your website into a lead-generation machine, we have every type of option here at Contractor Marketing US.